Copywriting that makes a lasting impression
People read and recall what arouses them. Regardless of your mission, whether to inform, sell, or educate, an evocative name and engaging story can be more motivational than boring blurbs and dull data.
Imagine that you developed a new product that happens to be known in your industry as a “sniffer”. You could introduce it with its model number—or something more memorable.
We launched this new product with a humorously informative ad that won a publisher’s award for “highest application-based readership”. It means that real prospects read and remembered the story before asking for “The Real Sniffer” by name.
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No words are more important than the words in your press release, most especially the headline. Here, the “hook” is clearly quantified in a compelling value statement without any need to mention your gigantic competitor’s name.
Whatever your goal, effective communication is an art. The following pages
briefly suggest more of the things that we can do for you. If you like what you
see but don’t see what you want,
just ask.
