Illustration that communicates with style

Who knew that tiny integrated circuits inside electronic devices could be so elegant? Graphic design can communicate elegant engineering with respect for the audience. Style that considers detail can, for example, evoke quality without using the Q-word.

 
This is an mage of two nearly identical overlapping brochure covers that feature the same array of vastly enlarged microchips as seen through a powerful microscope. The brochures represent two related product lines, one superimposed on a black background while the other is white.

Style itself communicates on a visceral level. A minority owned manufacturer of control systems for global QSR chains deployed style in her collateral literature to help reach the C-suite...


An inexpensive silent video loop can sometimes work harder for you than anything else. This point-of-purchase video shows painters exactly how a new masonry product can generate profitable new business for them, then drives that message home with a powerful value statement.


If your calibrated leaks are the gold standard for vacuum metrology, why not speak brightly in golden hues?


Images communicate ideas and emotions at a glance, while words deliver clarity with a punch. Let’s take a look at how copywriting works on the next page ….

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